Innovative Learning Methods
All our participants are successful and ambitious. Leaving work to study full time is not an option. But the GEMBA formula is not simply about convenience. It's about using your work to inform your learning... and using your learning to improve your performance at work.
Many managers returning to "school" have images of one-way lectures and learning as "memorisation". Our classes are (a lot) different. Faculty offer their expertise, but this is done with active classroom participation. In fact, at INSEAD we don't use the word "student" - we use "participant". One role of the faculty is to tap such experience and to encourage exchange of best practices and collective learning.
Active debate is encouraged in the programme and practiced among participants and with the Faculty through work in small groups and class discussions. Although active debate is not always culturally accepted, INSEAD constitutes a neutral ground where ideas can be debated among friends. Active debate doesn’t always mean to persuade others; it also entails much listening and a respect for diverse opinions.
Management Education is all about bridging theory and practice. This is particularly true in our INSEAD GEMBA where participants alternate between the classroom work. Our learning methods emphasise practical learning, but grounded in theory.
On campus, we learn often through case studies, reconciling the unique features of a firm’s particular issue with the more generalisable concepts. We also emphasise such pragmatism through the "implementation essays" and the projects, where participants will apply what they have learned to their own work situation.
Our professors use multiple formats and technologies, such as short videos, small group presentations, role playing, case debates, simulations and yes, lectures. Our belief is that learning works best when the right method is chosen to convey some ideas and that a mixture of methods over a course or programme keeps interest high.
OWNERSHIP AND EXCHANGE
We strongly encourage our GEMBA participants to "own" their learning. This means that they are prepared for classes and contribute to the learning of others. Certainly, a significant amount of learning occurs by listening to other participants and being involved in active dialogue. Our GEMBA provides such opportunities.
Managerial learning doesn’t stop with the programme. It is essential for executives to keep on learning: This is why the INSEAD GEMBA is seen as the start of a life-long learning process. For example; we invite our GEMBA alumni to return to campus to take electives they may have missed. Also, our phenomenal alumni association provides opportunities for ongoing exchange. The learning should never stop.